Carry a piece of contemporary Japanese design wherever you go with this stylish SOU.SOU SO-SU-U Canvas Tote Bag. Made from durable 100% cotton canvas, it features the iconic SO-SU-U number pattern – a bold graphic design that transforms everyday numerals into one of the Kyoto brand's most recognisable motifs. Spacious, lightweight and versatile, it's an ideal companion for shopping, commuting, work or everyday outings.
Designed with a generous main compartment and comfortable shoulder-length handles, this practical tote offers plenty of room for notebooks, stationery, groceries or your daily essentials. The timeless canvas construction is both durable and easy to carry, making it a reliable bag you'll reach for time and time again.
A signature woven side label features PROMOTION on one side and the SOU.SOU YOUSOU logo on the reverse. This authentic detail reflects the bag's origins as part of a special SOU.SOU campaign collection before it was later made available to purchase, adding a unique finishing touch that fans of the brand will appreciate.
Features
- Official SOU.SOU canvas tote bag
- Colour - Black x White
- Made from 100% cotton canvas
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Features the iconic SO-SU-U number pattern
- Spacious design for shopping, stationery and everyday essentials
- Comfortable shoulder-length handles
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Signature woven side label with PROMOTION and SOU.SOU YOUSOU branding
- Size - 37 x 35.5 x 11cm approx (Handle length 55cm)
- Designed by SOU.SOU, Kyoto
Whether you're heading to work, browsing your favourite bookshop or carrying your latest stationery haul, this versatile canvas tote is a stylish way to bring a touch of contemporary Japanese design into your everyday routine.
Care instructions:
- Please be careful when wearing light-colored clothing as the color can transfer due to friction, water, sweat, etc.
- Please wash separately from light-colored items as color may fade.
- Do not leave it wet.
- Do not tumble try.
- When ironing, please use a pressing cloth.
- Due to the nature of the material, the garment may stretch slightly after washing. Adjust the shape and hang to dry without putting stress on the stitching.
About SOU.SOU
We first visited the SOU.SOU Okurimono flagship store in their hometown of Kyoto, back in 2019, and just fell in love with the joyfulness of their designs. It was established in 2003 by Katsuji Wakisaka (Textile Designer), Hisanobu Tsujimura (Architect), and Takeshi Wakabayashi (Producer).
Based in Kyoto, Japan, SOU · SOU created textile designed to depict seasonal beauty of nature founded on the concept of "Creating New Japanese Culture". Whilst pop and edgy, the brand is using skilled craftspeople and time-tested materials to decorate modern life.
When in Japan, you may often hear conversations with the phrase "sou.sou (そうそう), short for sou desu (そうです). This roughly translates as "Yes, that's right", or "I agree with you". Even down to the brand name, SOU.SOU designs really evoke the essence of Japan
